Publications
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The Next Growth Strategy for Hallyu: A Comparative Analysis of Global Entertainment Firms
Previous policy approaches on Hallyu have been focused on the role of government engagement, particularly in fostering diversity and equal business...
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Accumulated and Accumulable Cultures: The Case of Public and Private Initiatives toward K-Pop
When it comes to the promotion of culture, many tend to highlight the vital role of public initiatives. This idea is based on the common perception...