Publications
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Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel
While the overall majority of Hallyu research has looked at the way fans consume Korean popular culture and how it influences their identity, this...
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Increasing Opportunity and Value in the Cultural Industries: A Comparative Analysis of the Successful Clusters and Implications for Hallyu
Despite the growing digitalization and globalisation, the industrial map of the world remains to display high-level concentration of resources and...
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Hallyuwood: Korea’s Comparative Advantage in the Global Motion Picture Industry
After Hollywood and Bollywood, the recent success of the Korean motion picture industry has been described as the rise of “Hallyuwood,”...
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The Next Growth Strategy for Hallyu: A Comparative Analysis of Global Entertainment Firms
Previous policy approaches on Hallyu have been focused on the role of government engagement, particularly in fostering diversity and equal business...
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Between Technological Advancement and Protectionism: The Bumpy Evolution from MP3 Players to Smartphones in Korea
In recent years, K-pop or Korean popular songs have enjoyed immense popularity around the world. However, the situation was very different before the...
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Accumulated and Accumulable Cultures: The Case of Public and Private Initiatives toward K-Pop
When it comes to the promotion of culture, many tend to highlight the vital role of public initiatives. This idea is based on the common perception...
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Wrestling with or Embracing Digitization in the Music Industry: The Contrasting Business Strategies of J-pop and K-pop
Digitization has significantly changed the process for producing and consuming music: from analogue to digital, albums to songs, possess to...
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Korean Dramas and Films: Key Factors for Their International Competitiveness
The Korean wave, which is the popularity of Korean entertainment outside Korea, is a fairly new phenomenon. Encompassing Korean dramas,...