Publications
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Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel
While the overall majority of Hallyu research has looked at the way fans consume Korean popular culture and how it influences their identity, this...
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Hallyuwood: Korea’s Comparative Advantage in the Global Motion Picture Industry
After Hollywood and Bollywood, the recent success of the Korean motion picture industry has been described as the rise of “Hallyuwood,”...
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Korean Dramas and Films: Key Factors for Their International Competitiveness
The Korean wave, which is the popularity of Korean entertainment outside Korea, is a fairly new phenomenon. Encompassing Korean dramas,...